Customization of the fonts helps a company to build its brand recognition by getting unique font. The personal font helps you to translate your dream in exact shapes and colours.
In some cases, the best solution to a corporation's branding needs is a proprietary typeface design. An exclusive corporate font gets distinction in corporate marketing.
This is for those who are dealing international business and want eastern European languages letterforms or host of non-Latin characters to meet the international needs.
TrueType fonts are common in corporate work culture as most PCs come with a wide choice of TrueType fonts. These fonts can be used without the need for additional software.